Digital printing is the process of printing from digital based image using various methods including inkjet or laser printers. The convenience offered by digital printing is the biggest reason for its growth in the packaging market. It also helps the packaging companies to reduce their turnaround time. Among all other segments including films & wraps, boxes, folding cartons, bottles, etc., labels is the largest segment by product type in the global digital printing in packaging market and it is estimated to hold highest market share accounting more than 70% of global share by 2027, according to the report by Future Market Insights (FMI). Label and folding cartons segment are together estimated to account for 80% of global market share in the forecast period, says report.
Capability of Printing on Substrate to Increase Demand of Digital Printing
Demand for digital printers has increased due to various advantages it offers compared to conventional printing technologies. Digital printers can also print on the substrate, which includes printing on glass, wood, aluminum, etc., due to which future will hold tremendous opportunity for non-label printing technologies. For example, Xerox in 2016 launched the Xerox Production Press for Plastic Films & Substrates for printing on lids, clamshells and blister packs.
The food sector is also one of the largest end-user of digital printing in packaging. According to the report by FMI, demand for digital printing in packaging in the food sector is estimated to increase at CAGR of 16.6% during 2016-2026.
APEJ to Outpace North America to Become Largest Market for Digital Printing in Packaging
North America, Western Europe and APEJ are the leading markets for digital printing in packaging. However, due to the growing adoption of digital printing in APEJ it is set to outpace North America, increasing its revenue share to 40.7% by 2026. Moreover, by product type, label and folding cartons segment account for more than 3/4th of the market share in APEJ digital printing in the packaging market.
Rise in Demand for Digital Printing to be used in Shrink Sleeves Market
Shrink sleeves labels or roll-on shrink sleeves are printed on polyester film or plastic material. These labels include 360-degree design coverage. Being moisture and abrasion resistant make these labels perfect for products encountering friction and moisture. Customers have recently started preferring digital printing technology in shrink sleeves market due to its ability of customisation while printing. The operational cost of digital printing for shrink sleeves is also less. Digital printing is highly preferred in this market as it comes with the feature of smaller volume production, absent in the other printing solutions.
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