Savory Snacks Giant in Japan to Witness Growth with Rise in Potato Production

Savory Snacks Market

Transition in eating habits is taking place with the rising concept of snacking. Manufacturers of savory snacks have also started providing low fat, low calorie, and gluten-free products due to increasing health awareness among customers globally. However, savory snacks market in Japan is expected to witness growth due to the busy lifestyle, long working hours, rising demand for savory snacks to be consumed while working, etc.

Calbee Foods, one of the leading snack producing company in Japan has launched new potato chips flavors. With the recovery of potato supplies in Japan, Calbee has developed new snack products. The company has also transformed its rice paddies in Japan into potato fields. Japan’s potato production was witnessing a slowdown as its Hokkaido Island which is responsible for 80% of country’s potato production was hit by around 4 typhoons in 2016. This caused severe damage and the potato production was also down. However, with improving conditions, Japanese potato production has also increased with the introduction of disease-resistant potatoes.

Calbee is also producing disease resistant potato variety known as poroshiri. The company plans to use this potato type for producing various snacks. The company has also launched various flavors representing local speciality of 47 prefecture of Japan. For instance, company’s potato chips presenting Kyoto prefecture includes flavor of green tea known as Uji with the fragrant of pepper. Okayama prefecture includes soy, miso, and garlic flavors. Meanwhile, fish being the favorite food of people in Nagasaki prefecture, chidashi flavor potato chips have been produced by the company.

Meanwhile, Koike-Ya, another potato chips producer in Japan is also planning to introduce potato chips made using a different variety of potatoes. It also plans to introduce new products for adults, thereby creating a premium market for potato chips.

According to the upcoming report by Future Market Insights (FMI), potato chips is expected to be one of the leading savory snacks product during the forecast period 2016-2026. Manufacturers are changing and introducing some new contents or ingredients due to the increasing health consciousness among the customers. As per the report, North America will be the dominating the global savory snacks market. Meanwhile, North America will be followed by Asia Pacific and Europe. Asia Pacific is likely to witness robust growth during 2016-2026.

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About Shambhu Nath Jha 17 Articles
Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.