Advent International Targets Data-Driven Marketer Ansira & Buys the Company’s Majority Stake from KRG Capital Partners


Advent’s intentions to buy bulk stake of Ansira Partners Inc. emanates from the marketing company’s strategic business locations across the world, which includes Houston, New York, Hawaii, London and Los Angeles.

Owning industry expertise in audience-oriented marketing is a stellar achievement for any advertising firm. And, utilizing it to handle marketing operations of some of the biggest brands in the world is the next step towards worldwide commendation. Dallas-based Ansira Partners Inc. has engaged itself in an identical course of business development, offering data-driven marketing services by developing unique promotional programs for client companies. Pleased by its remarkable growth exhibition, a leading US investment firm has asserted its objectives of owning a majority of Ansira’s stakes.

Headquartered in Boston, Advent International Corp. is a global private equity firm that continues to cap buyout deals of European, North American, Asian and Latin American companies. Following its regular business measures, Advent International has agreed to acquire a governing stake of Ansira.

The big data-oriented marketer, which was formerly known as NSI Marketing Services, continues to be backed by private equity investors such as KRG Capital Partners. With intervention of Advent International, Ansira’s financial backing is slated to grow stronger and more reliable than before. Although, partaking in Ansira’s businesses will be more profitable for Advent International. For the private equity firm, the foremost reason for buying a controlling stake of Ansira is that the technology-enabled marketing company has created some laudable customer relationship management (CRM) platforms for executing marketing services of key industry leaders such as Cisco Systems Inc., Domino’s Pizza, The Coca-Cola Co., Portland Trailblazers, Budweiser, Shell, and Southwest Airlines Co., among others.

Another factor that urged Advent International to gain absolute governance over Ansira’s business is the locations of its offices in the US and abroad. Atlanta, New York, Los Angeles, Hawaii, Houston, London, and Chicago are among the office locations for Ansira, where the company continues to do business by developing national and local branding campaigns through data analytics, automated advertising and the company’s capabilities of handling CRMs & performance media. Terms of the stake buyout haven’t been disclosed as yet, but Advent International is most likely to advance profitably by inducing funds in Ansira’s marketing businesses and raking in some significantly-lucrative returns.

About Nikhil Kaitwade 45 Articles
With over 8 years of experience in market research and consulting industry, Nikhil has worked on more than 250 research assignments pertaining to chemicals, materials and energy sector. He has worked directly with about 35 reputed companies as lead consultant for plant expansion, product positioning, capacity factor analysis, new market/segment exploration, export market opportunity evaluation and sourcing strategies.