Eric Garcetti, Mayor of Los Angeles and Tourism, and, Ernest Wooden Jr., CEO and President of Convention Board make an announcement of record breaking 47.3 Million tourists in 2016 which surpassed forecasts of mid-year and visitation record breaking consecutively for six years, new record being 3.8% rise from the year before i.e. 1.7 million visitors more than 2015. For overall international and domestic visitation, new records were set. Total domestic visitation touched 40.2 million and international visitors touched 7.1 million making their ultimate destination as Los Angeles. Welcoming more than a million visitors from China, Los Angeles, in 2016, became the first ever city destination of U.S. China, all alone counted for 75% of destination’s overall growth internationally. India being Los Angeles’ second-fastest growing market internationally, 10.2% rise of L.A. tourism’s official representation was established in market in 2016 along with Gulf/Middle East, an important connecting point for travelers from India.
Mayor Garcetti said that by helping to drive economy of the whole city forward Tourism is flourishing in Los Angeles and that his goal is welcoming about 50 million tourists by 2020, and in addition to that ‘Lucas Museum of Narrative Art’ would make more people from the world getting lined up to visit L.A. Ernest Wooden Jr. said that the desire for Los Angeles experience globally is forever high, this being a fact attributable largely to their city’s celebration of creativity and diversity, from which thriving cultural, lifestyle and culinary scenes have emerged. Doors of new fantastic hotels are opening with frequency, innovative creative territories are being explored by chefs, people wish to be part of Los Angeles lifestyle and significant cultural institutions choose to call Los Angeles home. First time in the history of County, L.A. surpassed 80%, average County occupancy rate being 81.3% for 2016. Selling 29.2 million rooms of hotels countywide, a record was made with ADR reaching new rise of $171.95, 8.6% increase over 2015. L.A. County, becoming the only market of U.S, reached double-digit growth in RevPar at almost 11%.
Tourism supported an average of 500,000 jobs in Hospitality and Leisure sector last year in L.A and is among the healthiest and largest contributors to L.A’s economy.